Smooth Run privacy policy
Last updated: 14 October 2026 (consent choices and iPhone added)
Smooth Run is made by Northern Games ("we"). This page explains what information the game uses and why.
The short version
- The game has no accounts and asks for no name, email or contact details.
- Your progress (best score, stars, skins, themes, upgrades, missions, statistics and settings) is saved on your device only. We never receive it.
- The game shows adverts from Google AdMob, which collects information about your device to show and measure adverts.
- The game has no analytics, no tracking of its own, and no notifications.
Adverts (Google AdMob)
The game shows two kinds of advert:
- Occasional full-screen adverts between runs, never during a run.
- Optional rewarded adverts: one plays only if you tap "Double stars" after a run, in exchange for doubling the stars from that run.
To show and measure adverts, Google AdMob collects information such as your device's advertising ID, IP address, device type and operating system, and how you interact with adverts. Google uses it to show adverts, to limit how often you see the same one, to measure them and to prevent fraud.
If you are in the UK, the European Economic Area or Switzerland, the game asks you before any advert is requested whether adverts may be personalised and whether Google may use your device's information for them. You can change your answer at any time in Settings > Advert privacy choices.
On iPhone, the game also asks your permission, through Apple's App Tracking Transparency prompt, before your device's advertising identifier (IDFA) can be used. If you choose "Ask App Not to Track", the identifier is not shared and you still see adverts, just less relevant ones. You can change this at any time in Settings > Privacy & Security > Tracking.
How Google uses this information: https://policies.google.com/technologies/partner-sites
You can reset or delete your advertising ID, or opt out of personalised adverts, in your phone's settings (on Android: Settings > Privacy > Ads, or Settings > Google > Ads, depending on your phone; on iPhone: Settings > Privacy & Security > Tracking).
Information we collect
None. Smooth Run has no servers of its own, and nothing you do in the game is sent to us.
Children
The game is not directed at children. It is not intended for anyone under 13, and we do not knowingly collect information from children.
Keeping and deleting information
Your save stays on your device until you uninstall the game or clear its data. We hold no copy of it. Information collected by Google is kept under Google's own policies, linked above.
Contact
Questions about this policy: alex.simple.apps@gmail.com
Changes
If this policy changes, the new version will be published at this address with a new date.